Duncan & Prudence

Duncan & Prudence was born in 2003. Newtown, Wellington, New Zealand. "We bought a beat up old shop, lived upstairs and started living the dream of creating Newtown fashion."

Our first design was a Newtown T-shirt, which is still a best seller. Jeans came next "we love denim"! "Denim is good"! "Denim is our friend"! Well that's the way we feel about it. Our jeans are custom hemmed, we taper, boot cut and we have a special style that we can adjust the fit in the waist. Jeans and T-shirts are at the core of our collection. Merino product is another of our favourites; warm, luxurious, breathable, and sustainable.

We can custom fit all of our designs to flatter different body types. We think clothes make people look better when they fit well. It is all part of our customer service. We are continuously developing new product, as we believe in a design led process. All of our products are manufactured in New Zealand with the majority made in the back by the d&p team.

Urban community pride has seen our boutique fashion label evolve and grow. The business has taken over the entire building now with our upstairs now, design offices and the cutting room is out in the garage (Garage brand?). Duncan & Prudence make annual donations to the SPCA and the Life Flight Helicopter, and have actively raised funds for Newtown Primary School and the Newtown Festival.